Expert Suggestions for Driving Sales during Exhibitions
Many cities in the world have taken to exhibitions to showcase different merchandise, demonstrate the focus on art, and cut a special niche in the globe. From Miami to Hong Kong, special art weeks and exhibitions are used to bring the finest products for people to buy. As a retailer, you can make more from these exhibitions by displaying the products properly. Here are three main tactics of making more from such exhibitions.
Select the display to capture the imagination of all visitors
Most people visiting exhibitions are potential clients just like the Swisstribe.com manager would say. They want to have a glance at what sellers have and buy. You can tap into this huge potential by ensuring that all the luxury merchandise is carefully displayed to capture the attention of all. Ensure not to overstuff the merchandise.
About three items per display should be enough so that clients can compare and buy.
Use other methods of motivation but not lowering the price
While one of the main strategies of attracting clients is lowering the price of products, it does not always yield the best result when it comes to luxury merchandise.
You should, therefore, not lower the price. Instead, it is advisable to look for a different method of motivation such as value addition. Consider attaching some benefits such as gifts so that clients can get used to the correct price. You can also award points that are recoverable from local shopping malls.
Link with other sellers to direct clients to your main store
Notably, a lot of people who will come to the exhibition will take the business contacts and purpose to purchase later. You should, therefore, ensure that your business contacts, location, and profile are distributed to as many visitors as possible.
For example, you can share the business profiles with other businesses for faster distribution. Your jewelry, swatches, and other luxury merchandise will attract more clients to drive sales.